Close-Rate goes through your team's recorded sales calls and writes each rep a weekly coaching report from their own calls. Reps don't fill anything in, and nobody has to watch a dashboard.
Create your account, then follow 3 Steps to Value: import your calls and generate your free coaching report. No consult required.
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Your team makes two hundred calls a week.
There’s time to review two.
Close-Rate listens to all of them, from any platform.
Microsoft Teams
Google Meet
Dialpad
Any recording
Zoom meetings and Zoom Phone calls import automatically. RingCentral, Dialpad, Microsoft Teams and Google Meet are coming soon, and a recording from any other system can be uploaded today.
It finds the moment that mattered.
Highland HVAC · Discovery callMarcus (rep) and Patrick (buyer) · 24 minFictional demo company
RepSo Northstar runs one-eighty per technician per month on an annual plan. For your fourteen techs, that'd be about twenty-five hundred a month, so around thirty grand a year.
BuyerWhoa. Okay. That's a lot more than four hundred a month, Marcus.
RepI hear you, I hear you. Um, look, I've got some flexibility on that. If we can get something going in the next couple weeks I could probably talk to my manager about knocking ten, maybe fifteen percent off the first year.
BuyerI appreciate that but honestly the number isn't the only thing. I need to think about this. … I'd want to run it by my wife since she handles the books, and probably Denise too.
Every rep gets their own report.
Written from their own calls. Nothing for the rep to fill in.
Marcus Bell · Coaching reportMay 4 – Jul 6, 2026 · 9 calls
You do well when a buyer names a specific requirement. At Brightside Electric, you answered Monica's QuickBooks questions with concrete detail about how the sync works instead of general reassurance. The bigger pattern across these calls is moving on too fast. When buyers name a problem or push back on price, you often pitch, estimate the cost yourself or offer a discount before asking what's behind it.
Five skills, scored from the calls (out of 5)
Rapport building1.8
Discovery1.6
Value presentation2.0
Objection handling2.0
Closing2.7
Main focusAsk one clarifying question before you change the priceNext-call check: when a buyer raises price, did you ask a clarifying question before any discount?
Fictional demo company
Marcus Bell · Coaching reportObjection Handling
Objection Handling2.0 / 5
When buyers push back on price, you offer a discount right away, usually before you've asked what's behind the concern. In four calls, the buyer then told you on their own that price wasn't the real issue.
The objections you meet most
Price too high / more than expected9 calls
Current process works / no clear need7 calls
Busy season / bad timing6 calls
Techs won't adopt / failed rollout before4 calls
Script change
You saidI hear you, I hear you. Um, look, I've got some flexibility on that.
TryThat's a fair reaction. Before I say anything about the number, help me understand it. Is it the total compared with what you budgeted, or that you're not sure yet it fixes enough to be worth it?
Fictional demo company
Marcus Bell · Coaching reportStrong examples
Keep doing this
Monica's Class-Tracking Test“Classes are supported, you can set a default class per job type or override at the invoice level. That flows through to QuickBooks so your P&L by class stays clean.”When the buyer names a deal-breaker, explain how that capability handles their exact setup, then ask if that answers it.
Monica's Order Form Recovery“I can have an order form in your inbox within the hour. If you can get it signed today or tomorrow, I can have onboarding reach out same day and we can target go-live for a week from Monday. Does that work?”This should be your first answer, not your recovery: deliverable, owner, time, buyer's step, target date, then "Does that work?"
Fictional demo company
Every rep. Every week.
And one report for the whole team.
Fictional demo company
Alex Rivera12 calls
Priority 1
Agree on purpose and time before your first discovery question
FromSummit ElectricCedar Valley HVAC
Won 7 of 10 decided calls
Priya Shah10 calls
Priority 1
Play back what you heard and ask about constraints before you pitch
FromRiverside ElectricPrecision Comfort HVAC
Won 4 of 9 decided calls
Marcus Bell9 calls
Priority 1
Ask one clarifying question before you change the price
FromHighland HVAC
Won 2 of 8 decided calls
The whole team31 calls
Priority 1
Frame the call after a buyer sets a time limit
FromApex Air SolutionsEliteAir Systems
Won 13 of 27 decided calls
Ask your calls anything.
AI Insights answers questions about your team’s calls and reports, and cites the calls it used.
What objections come up most often, and how well do we handle them?
Dana, sales coach
The most common objections in your calls are pretty clear:
Tech adoption / “my guys won’t use it”Generally well when you get specific.
Price / sticker shockMixed, but often strong when ROI is tied to their numbers.
Implementation risk / fear of a painful rolloutVery well overall.
Where it breaks down: When price is introduced late or handled with discounting before value is fully established, momentum drops. Marcus’s Highland call is the clearest example — he moved quickly to “knocking ten, maybe fifteen percent off”3, which signals negotiation before conviction.
Excerpt of the answer. Each claim cites the call it came from. Fictional demo company.
Then practice the moment.
Practice opens with the buyer’s own words from a real call. Feedback comes at the end of the round, not in the middle.
Practice: Ask about the price objection before discountingWhen the buyer reacts to price, ask one neutral clarifying question before you mention any flexibility.Fictional demo company
The buyer’s reaction right after the rep quoted the annual price on the Jul 6, 2026 call.
Simulated buyerWhoa. Okay. That's a lot more than four hundred a month, Marcus.
RepI hear you. Before we talk numbers, what would need to be true for this to be worth it this quarter?
Simulated buyerWorth it? I mean, the scheduling mess would have to actually go away. But honestly I'm still stuck on the number. Thirty grand is a big jump from what we pay now, and I'm not the only one who decides how money gets spent around here.
DebriefYou didn't offer a discount, and you asked about value. But your question was about worth, so the simulated buyer could still bring up the number and the approval issue. Your question didn't find out which of those was the real concern.Next call: After the buyer reacts to price, ask one neutral question about what's behind the reaction before you mention any flexibility on price.
+20 pts
close rate
Average lift in close rate across our pilot teams. Your team’s result will differ.
One pilot team went from a 24% to a 36% close rate (+12 pts) and saved 10 hrs a week across the team. Pilot teams also saw a 15% shorter sales cycle.
Why I built Close-Rate
Every sales leader I’ve worked with has the same gap: there’s time to review two calls a week, and the team makes two hundred.
Call recorders tell you what happened. They don’t tell a seller what to do differently on Tuesday.
Close-Rate is what I wanted as an operator: specific coaching, in the language of how your team sells.
Brian BalboniCo-Founder and CEO, Close-RateBook a Call30 minutes. Bring one recorded call.
Call recorders show a manager what happened.
Close-Rate tells a rep what to change.
Gong, Chorus and Clari are excellent at recording and dashboards. Close-Rate works from the recordings your team already makes, reads every call against your scripts, ideal customer profile and sales materials, and writes each rep their own coaching. Close-Rate vs Gong
Integrations
Where your calls come from today, and what is coming next, including CRM deal outcomes.
Available now
ZoomAvailable
Meetings and Zoom Phone calls. New recordings import automatically.
UploadAvailable
Recordings from any system can be uploaded today, as audio, video or a transcript.
Coming soon
RingCentralComing soon
Phone calls
DialpadComing soon
Phone calls
Microsoft TeamsComing soon
Meetings
Google MeetComing soon
Meetings
SalesforceComing soon
Deal outcomes
HubSpotComing soon
Deal outcomes
Salesforce and HubSpot will bring in deal outcomes, such as won or lost and the deal stage.
For the people who own the number.
Sales leaders
More closed deals from the pipeline you already have.
Higher win rate. Lower discounting. Same pipeline.
Close-Rate focuses on what your team can improve: what each rep does on the next call.
$145
per rep, per month
Sales rep seat
Company and rep scorecards, scheduled and on-demand reports, and coaching grounded in your team's calls.
$175
per coach, per month
Coach seat
Every client you run. No per-client fee.
$50
per month
Additional workspace
Your first workspace is included.
Standard monthly pricing in USD. Your first workspace is included; ordinary additional workspaces are billed separately from user and coach seats. Coach-sponsored companies created through Add client have no additional workspace fee. Applicable taxes are shown at checkout.
One coach + two reps: $465/month before tax. Each licensed seat includes 10,000 AI credits per month, pooled across the account.
