Close-Rate
Coaching built from your own callsDeliver 20-point close rate lifts.
- Recorded sales calls come in from Zoom, your phone system or an upload, and each one is transcribed with the rep and the buyer labelled.
- Close-Rate finds the moment that mattered. At 14:33 the buyer says: “…make payroll, and I didn’t see it coming until about four days before.”
- The buyer’s quoted words are checked against the transcript.
- The rep answered with a pitch: “That’s exactly what our controllers fix.” The skill Buyer-owned impact, part of Discovery, scores level 2 of 5 (Basic) because the rep pitched before asking why it mattered.
- The report suggests what to try next time: What did that week look like for you? This is suggested wording, not a quote from the call.
- Every call, turned into coaching.
Fictional exampleSee it in the full sample report
Close-Rate goes through your team's recorded sales calls and writes each rep a weekly coaching report from their own calls. Reps don't fill anything in, and nobody has to watch a dashboard.
Built for high-ticket, consultative sales motions.
Create your account, then follow 3 Steps to Value: import your calls and generate your free coaching report. No consult required.
View pilot results
Brian Balboni
Co-Founder and CEO
Why I built Close-Rate
Every sales leader I’ve worked with has the same gap: there’s time to review two calls a week, and the team makes two hundred.
Call recorders tell you what happened. They don’t tell a seller what to do differently on Tuesday.
Close-Rate is what I wanted as an operator: specific coaching, in the language of how your team sells.
30 minutes. Bring one recorded call.
What our pilot teams saw
Close rate rose an average of 20 points across our pilot teams. The second card shows one of those teams.
+20 pts
Average lift in close rate
15%
Shorter sales cycle
2–3 hrs
Saved per rep, per week
From our pilot teams. Your team’s result will differ.
One pilot team
Close rate 24% to 36%
+12 pts
Lift in close rate for this team
10 hrs
Saved per week across the team
15%
Shorter sales cycle
18%
Larger average deal
One moment from a sample report
Each rep gets a written report from their own calls. This excerpt comes from a sample report built from fictional calls.
Maya Okafor · Coaching report (fictional sample)
Fictional exampleDiscovery
3.3/5
7/8 calls contributed · Partial coverage
The conversation moment
Checked against the transcriptBuyer signal
“…Last winter we had to pull from the line to make payroll, and I didn't see it coming until about four days before.”
Renee Castillo, buyer
Rep response
“That's exactly what our controllers fix. Most of our clients are closing in ten business days within the first quarter, and you'd get a thirteen-week cash forecast every Monday.”
Maya Okafor, rep
Buyer reaction
“Okay. I mean, we've heard that before.”
Renee Castillo, buyer
Try this next time
What did that week look like for you? (Let her answer.) And if you'd seen it coming six weeks out instead of four days, what would you have done differently?
Suggested wording, not a quote from the call
Coaching, not analytics
Most tools show a manager what happened. Close-Rate tells a rep what to change.
Close-Rate reads every call against your playbook:
Your scripts
Your ideal customer profile
Your sales materials
Each rep’s own calls
Add them once in Company Context. Reports, call preparation and practice all use them.
How it works
Reads every call against your playbook
Quotes checked against the transcript
One view for the company, the team, and each rep
Nothing for a rep to fill in. It runs off the calls.
Optional executive coaching layer
What lands in your inbox
What your closers do that the rest of the team does not
Individualized coaching reports
The objections you lose to, and the questions nobody asked
CRM-ready automated call summaries
Playbook, talk track, and script refinement
Close-Rate keeps coaching every rep from their own calls, week after week.
See how Close-Rate comparesBuilt where call analytics stops
Gong, Chorus, and Clari are excellent at recording and dashboarding. Close-Rate goes the next step: individualized coaching that improves what reps actually care about — closing deals.
Capability
Close-Rate
Gong
Chorus
Clari
Individualized rep coaching
Personalized plan per rep, tied to their calls, methodology, and gaps.
Weekly rep-level reports auto-generated
Every rep gets a written coaching report without manager intervention.
Optional live executive coaching layer
Fractional CSO support alongside the written coaching.
Call-recording + search (table stakes)
We integrate — we don't try to replace your call library.
Individualized rep coaching
Personalized plan per rep, tied to their calls, methodology, and gaps.
Close-Rate
Gong
Chorus
Clari
Weekly rep-level reports auto-generated
Every rep gets a written coaching report without manager intervention.
Close-Rate
Gong
Chorus
Clari
Optional live executive coaching layer
Fractional CSO support alongside the written coaching.
Close-Rate
Gong
Chorus
Clari
Call-recording + search (table stakes)
We integrate — we don't try to replace your call library.
Close-Rate
Gong
Chorus
Clari
Full support
Partial / add-on
Not supported
Comparison reflects our own product experience and is not drawn from vendor documentation. Gong, Chorus and Clari are trademarks of their respective owners and are not affiliated with Close-Rate. Tell us at hello@close-rate.com if anything here is out of date and we will correct it.
Close-Rate integrates with these tools rather than replacing them. This table is about coaching depth.
A 60-day pilot with numbers at the end
60-Day Pilot — from configuration to measured ROI
The 60-day pilot
Hover a milestone to see what happens in that phase.
Weeks 3-8 — Execution
A weekly coaching report for each rep
Manager rollups
Trend tracking
Optional live executive coaching
Built for Leaders and Coaches
For CROs & Sales Leaders
More closed deals from the pipeline you already have.
Improve win rate across the team
Standardize performance and reduce variability
Improve onboarding ramp time
Improve forecast consistency
Increase marketing ROI without adding budget
Lower hiring risk
For Independent Sales Coaches
Take on more clients without listening to more calls.
Switch context across multiple client teams
Hand every client written coaching you did not have to write
Scale from 10 reps to 100+
White-label options available
Revenue-sharing plans available
You keep the client relationship. Close-Rate does the listening.
What would a 20-point lift be worth?
Put in your own numbers to see what 20 more points of close rate would add.
Your numbers
Current close rate
20%
5%
With a 20-point lift: 40%
60%
Revenue now, per month
$200K
at a 20% close rate
With a 20-point lift
$400K
at a 40% close rate
Added revenue per month
+$200K
+$2.4M a year from the same pipeline
Uses the 20-point average lift from our pilot teams. Your team’s result will differ.
Book a CallHigher win rate. Lower discounting. Same pipeline.
Close-Rate focuses on what your team can improve: what each rep does on the next call.
$145
/ rep / month
Company and rep scorecards, scheduled and on-demand reports, and coaching grounded in your team's calls.
Coach seat
$175/mo
Additional workspace
$50/mo
Standard monthly pricing in USD. Your first workspace is included; ordinary additional workspaces are billed separately from user and coach seats. Coach-sponsored companies created through Add client have no additional workspace fee. Applicable taxes are shown at checkout.
One coach + two reps: $465/month before tax. Each licensed seat includes 10,000 AI credits per month, pooled across the account.
Independent coach? Ask about our coach partner revenue-sharing program.
See it on your own calls.
Structured coaching sprint
Clear success criteria
Your data stays yours
Confidentiality guaranteed
No lock-in