Close-Rate
Coaching built from your own callsDeliver repeatable 20-point close rate lifts.
Close-Rate analyzes your real sales calls, learns what your top performers do differently, and writes a coaching report for every rep — every week. No dashboards to babysit, no admin for the rep.
Built for high-ticket, consultative sales motions.
Create your account, then follow 3 Steps to Value: import your calls and generate your free coaching report. No consult required.
+20 pt
Close Rate Lifts (Repeatable)
≥15%
Faster Sales Cycles
2-3 hrs
Per Week Reclaimed Per Rep
What one pilot actually produced
The headline number is an average across pilots. This is a single team's result, and the quote below is theirs.
Proof Snapshot · Recent Pilot Results
24% → 36%
+12pt
Close rate lift, this pilot10 hrs
Saved per week across team15%
Reduction in sales cycle18%
Increase in avg deal sizeEarly pilot customer · mid-market revenue org
The reports call out the exact thing I’d have flagged after listening to the call myself — for every rep, every week. First week of use we booked $40K+ from calls we’d normally have lost. This is going to completely replace our sales process.
VP
Head of Sales
Name released on pilot call
$40K+
first week of use
20pt
avg close-rate lift
What You Receive Weekly
One written report per rep, per week, off the calls they actually ran.
See Close-Rate in action — 45 second walkthrough
Call Transcripts
CRM Activity
Team Playbooks
Weekly Coaching Report
Weekly Performance AnalysisENGAGEMENT ANALYSIS
Effective Use of Success Stories
Sales reps effectively build rapport by sharing success stories...PAIN POINTS ANALYSIS
Limited Exploration of Customer Pain Points
Sales playbook does not adequately address emotional pain...VALUE PROPOSITION CLARITY
Value Proposition Needs Personalization
Articulation lacks personalized approach connecting to......
+ more sectionsThis is where performance becomes visible.
Coaching, not analytics
Most tools show a manager what happened. Close-Rate tells a rep what to change.
Every insight is trained on your organization:
Your sales process
Your value proposition
Your methodology
Your top performers
Every call becomes structured coaching. Every rep receives individualized insight.
How it works
Reads every call against your playbook, not a generic rubric
Every quote checked against the recording
One view for the company, the team, and each rep
Nothing for a rep to fill in. It runs off the calls.
Optional executive coaching layer
What lands in your inbox
What your closers do that the rest of the team does not
Individualized coaching reports
The objections you lose to, and the questions nobody asked
CRM-ready automated call summaries
Playbook, talk track, and script refinement
This is coaching infrastructure — not just software.
See how Close-Rate comparesBuilt where call analytics stops
Gong, Chorus, and Clari are excellent at recording and dashboarding. Close-Rate goes the next step: individualized coaching that improves what reps actually care about — closing deals.
Capability
Close-Rate
Gong
Chorus
Clari
Individualized rep coaching
Personalized plan per rep, tied to their calls, methodology, and gaps.
Trained on your sales motion
Models learn your playbook, top-performer patterns, and ICP.
Weekly rep-level reports auto-generated
Every rep gets a written coaching report without manager intervention.
Optional live executive coaching layer
Fractional CSO support paired with the AI, not instead of it.
Call-recording + search (table stakes)
We integrate — we don't try to replace your call library.
Individualized rep coaching
Personalized plan per rep, tied to their calls, methodology, and gaps.
Close-Rate
Gong
Chorus
Clari
Trained on your sales motion
Models learn your playbook, top-performer patterns, and ICP.
Close-Rate
Gong
Chorus
Clari
Weekly rep-level reports auto-generated
Every rep gets a written coaching report without manager intervention.
Close-Rate
Gong
Chorus
Clari
Optional live executive coaching layer
Fractional CSO support paired with the AI, not instead of it.
Close-Rate
Gong
Chorus
Clari
Call-recording + search (table stakes)
We integrate — we don't try to replace your call library.
Close-Rate
Gong
Chorus
Clari
Full support
Partial / add-on
Not supported
Comparison reflects our own product experience and is not drawn from vendor documentation. Gong, Chorus and Clari are trademarks of their respective owners and are not affiliated with Close-Rate. Tell us at hello@close-rate.com if anything here is out of date and we will correct it.
Close-Rate integrates with these tools rather than replacing them. This table is about coaching depth.
A 60-day pilot with numbers at the end
60-Day Pilot — from configuration to measured ROI
Flight Plan · 60-Day Pilot
IN TRANSIT
Hover a milestone to see what happens in that phase.
Weeks 3-8 — Execution
Weekly AI coaching reports
Manager rollups
Trend tracking
Optional live executive coaching
Built for Leaders and Coaches
For CROs & Sales Leaders
More closed deals from the pipeline you already have.
Improve win rate across the team
Standardize performance and reduce variability
Improve onboarding ramp time
Improve forecast consistency
Increase marketing ROI without adding budget
Lower hiring risk
For Independent Sales Coaches
Take on more clients without listening to more calls.
Switch context across multiple client teams
Hand every client written coaching you did not have to write
Scale from 10 reps to 100+
White-label options available
Revenue-sharing plans available
You keep the client relationship. Close-Rate does the listening.
What would a 20-point lift be worth?
Same pipeline, same spend, more closed deals.
REVENUE PROJECTION · 60-DAY PILOT
BASELINE · 20PT LIFT
INPUTS · YOUR MOTION
asp >
AVG SALES PRICE
leads >
PER MONTH
close_rate >
20%
5%
+20 applied → 40%
60%
CURRENT · MONTHLY
$200K
at 20% close
PROJECTED · MONTHLY
$400K
at 40% close (+20pt)
ADDITIONAL · MONTHLY UNLOCK
Δ REVENUE
+$200K
+$2.4M annualized · from same pipeline
TRAJECTORY · 60-DAY LIFT
W0 → W8
W0
W2
W4
W6
W8
CALCULATED FROM +20PT PILOT BASELINE · ADJUSTABLE ON DISCOVERY CALL
MODEL · CR-ROI/01
Higher win rate. Lower discounting. Same pipeline.
Close-Rate focuses on what your team can improve: what each rep does on the next call.
$145
/ rep / month
Company and rep scorecards, scheduled and on-demand reports, and coaching grounded in your team's calls.
Coach seat
$175/mo
Additional workspace
$50/mo
Standard monthly pricing in USD. Your first workspace is included; ordinary additional workspaces are billed separately from user and coach seats. Coach-sponsored companies created through Add client have no additional workspace fee. Applicable taxes are shown at checkout.
One coach + two reps: $465/month before tax. Each licensed seat includes 10,000 AI credits per month, pooled across the account.
Independent coach? Ask about our coach partner revenue-sharing program.
See it on your own calls.
Structured coaching sprint
Clear success criteria
Your data stays yours
Confidentiality guaranteed
No lock-in
Close-Rate
Sales coaching built from your own calls and your own playbook. For high-ticket, consultative sales environments.
Connect
777 N Jefferson St
Suite 408
Milwaukee, WI 53202
© 2026 PathFinder Ventures. All rights reserved. Close-Rate is a product of PathFinder Ventures.