Close-Rate.Better conversations. More closed deals.
Brian BalboniLet’s stay in touch

Good to meet you.

Brian Balboni

Co-Founder and CEO Close-Rate

(414) 387-1276

A useful place to start

Your next win starts
with your last call.

Close-Rate turns your sales calls into specific coaching: what worked, where the conversation stalled, and what to try next.

Grounded in your calls and your company’s sales playbook.

Sign up for Trial

Free. No credit card needed.

Create your account now. Upload a few calls when you’re ready. Your free trial includes a coaching report with your five-part scorecard and recommended improvements.

Your call scorecard5 areas of selling
  1. 01Rapport Building
  2. 02Discovery
  3. 03Value Presentation
  4. 04Objection Handling
  5. 05Closing

Plus practical improvements to try on your next call.

Run a business or sales team?

See where your team’s conversations work and where sellers could use help.

Work as a sales coach?

Start with your own calls. See the scorecard and coaching your clients could receive.

Rather just talk?

Let’s talk. No deck.

Tell me how your team sells today, and we’ll see whether Close-Rate fits.

Book a Call (opens in a new tab)

A note from Brian

Why I built Close-Rate

Every sales leader I’ve worked with has the same gap: there’s time to review two calls a week, and the team makes two hundred. Call recorders tell you what happened. They don’t tell a seller what to do differently on Tuesday.

I’ve run a B2B company’s P&L, built software at scale, and led Marines. Close-Rate is what I wanted as an operator: specific coaching, in the language of how your team sells.

Brian